Crafting digital experiences
Crafting digital experiences
with AI precision & human empathy
with AI precision & human empathy
CASE STUDIES
CASE STUDIES
CASE STUDIES
From intuition to execution, each project here reflects my obsession with thoughtful details, functional beauty, and scalable results. Whether it’s a SaaS audit tool or a commerce app, I build with purpose — blending creativity, systems thinking, and AI to solve real-world problems.
From intuition to execution, each project here reflects my obsession with thoughtful details, functional beauty, and scalable results.
Whether it’s a SaaS audit tool or a commerce app, I build with purpose — blending creativity, systems thinking, and AI to solve real-world problems.
Zuzu App : Designing Holistic Learning for Kids
Zuzu App : Designing Holistic Learning for Kids
Zuzu App : Designing Holistic Learning for Kids
Zuzu App : Designing Holistic Learning for Kids
STRIQUE : Performance Marketing AI-Powered SaaS
STRIQUE : Performance Marketing AI-Powered SaaS
STRIQUE : Performance Marketing AI-Powered SaaS
STRIQUE : Performance Marketing AI-Powered SaaS
KLR-AI : AI-Enabled Consulting for Consumer Retail
KLR-AI : AI-Enabled Consulting for Consumer Retail
KLR-AI : AI-Enabled Consulting for Consumer Retail
KLR-AI : AI-Enabled Consulting for Consumer Retail
Zuzu Website & App for Teachers
Zuzu Website & App for Teachers
Zuzu Website & App for Teachers
Zuzu Website & App for Teachers
MY work process involves a deep dive into understanding client needs and target audiences, followed by iterative design and prototyping to ensure optimal user experience and visual appeal.
MY work process involves a deep dive into understanding client needs and target audiences, followed by iterative design and prototyping to ensure optimal user experience and visual appeal.
AI-Optimized Approach
AI-Optimized Approach
AI-Optimized Approach
//RESEARCH
//RESEARCH
FigJam AI, Perplexity, ChatGPT
FigJam AI, Perplexity, ChatGPT
Generate personas, user journeys, and conduct audits using prompt engineering.
//WIREFRAMING
//WIREFRAMING
Relume AI, Uizard, Magician for Figma
Relume AI, Uizard, Magician
Turn sitemaps into wireframes, then refine structure with AI co-pilot plugins.
//DESIGNING
//DESIGNING
Custom GPTs trained on business goals
Custom GPTs trained on business goals
Align UX flows with KPIs like retention or AOV; co-create design hypotheses.
//PROTOTYPES
//PROTOTYPES
Useberry AI, ChatGPT for funnel analysis
Useberry AI, ChatGPT for funnel analysis
Identify drop-offs, run A/B variations with LLM-powered assistants.
//ITERATION
//ITERATION
Bolt.diy, Framer, Zeplin
Bolt.diy, Framer, Zeplin
Export design with dev-ready components, auto-gen code, or handoff specs.
blending artistic flair with strategic impact.
blending artistic flair with strategic impact.
blending artistic flair with strategic impact.
Design Foundation: I've always had a natural hand for artistic work — sketching, painting, stitching, and hands-on DIY projects. This gave me the freedom to explore color, balance, and form, I bring that same creative sensitivity into the digital space, designing products that are not just beautiful, but thoughtfully structured.
AI & AUTOMATION EXPERTISE: I’ve trained models like Mistral 7B and LLaMA 3 for India-specific negotiation and sales use cases, built custom scrapers with Python (with and without Selenium), and now leverage n8n to automate workflows across modern platforms.
Fast MVP Execution:
I’ve shipped MVPs like SmartKart, a q-commerce website & app, in under 3 months using shopify, firebase & FlutterFlow. My approach balances speed with scalability, ensuring product quality and UX consistency aren’t sacrificed along the way.
Design Foundation: I've always had a natural hand for artistic work — sketching, painting, stitching, and hands-on DIY projects. This gave me the freedom to explore color, balance, and form, I bring that same creative sensitivity into the digital space, designing products that are not just beautiful, but thoughtfully structured.
AI & AUTOMATION EXPERTISE: I’ve trained models like Mistral 7B and LLaMA 3 for India-specific negotiation and sales use cases, built custom scrapers with Python (with and without Selenium), and now leverage n8n to automate workflows across modern platforms.
Fast MVP Execution:
I’ve shipped MVPs like SmartKart, a q-commerce website & app, in under 3 months using shopify, firebase & FlutterFlow. My approach balances speed with scalability, ensuring product quality and UX consistency aren’t sacrificed along the way.
Design Foundation: I've always had a natural hand for artistic work — sketching, painting, stitching, and hands-on DIY projects. This gave me the freedom to explore color, balance, and form, I bring that same creative sensitivity into the digital space, designing products that are not just beautiful, but thoughtfully structured.
AI & AUTOMATION EXPERTISE: I’ve trained models like Mistral 7B and LLaMA 3 for India-specific negotiation and sales use cases, built custom scrapers with Python (with and without Selenium), and now leverage n8n to automate workflows across modern platforms.
Fast MVP Execution:
I’ve shipped MVPs like SmartKart, a q-commerce website & app, in under 3 months using shopify, firebase & FlutterFlow. My approach balances speed with scalability, ensuring product quality and UX consistency aren’t sacrificed along the way.
My Toolbox
My Toolbox
My Toolbox
Figma
Sketch
Adobe CC
Wix
Framer
Canva
Open Ai
Bolt
Shopify
Notion
Miro
Microsoft
Zeplin
Figma
Sketch
Adobe CC
Wix
Framer
Canva
Open Ai
Bolt
Shopify
Microsoft
Miro
Notion
Zeplin
SKILLSETs
SKILLSETs
SKILLSETs
Helping the teams move fast — with standout design, efficient AI integration, and smart systems built for scale.
Helping the teams move fast — with standout design, efficient AI integration, and smart systems built for scale.
// AI-Powered Design
Leverage FigJam AI, ChatGPT, and Relume for accelerated workflows
Generate personas, sitemaps, and journeys in minutes
Prototype with Bolt.diy and Framer AI for instant handoff
Use Claude to analyze user reviews into actionable UX insights
// AI-Powered Design
Leverage FigJam AI, ChatGPT, and Relume for accelerated workflows
Generate personas, sitemaps, and journeys in minutes
Prototype with Bolt.diy and Framer AI for instant handoff
Use Claude to analyze user reviews into actionable UX insights
// User Experience Strategy
Conduct user interviews and journey mapping with Otter.ai + Dovetail
Run moderated usability testing and A/B testing with Maze, Useberry
Align design with business goals like retention, LTV, AOV
Translate research into frictionless flows and UI narratives
// User Experience Strategy
Conduct user interviews and journey mapping with Otter.ai + Dovetail
Run moderated usability testing and A/B testing with Maze, Useberry
Align design with business goals like retention, LTV, AOV
Translate research into frictionless flows and UI narratives
// Product-Led Growth Design
Design onboarding with LTV-first UX thinking
Integrate viral growth loops into product journeys
Collaborate cross-functionally with PMs/engineers on GTM
Test CTA variations using OpenAI + GA4 insights
// Product-Led Growth Design
Design onboarding with LTV-first UX thinking
Integrate viral growth loops into product journeys
Collaborate cross-functionally with PMs/engineers on GTM
Test CTA variations using OpenAI + GA4 insights
// DESIGN SYSTEMS & COMPONENT LIBRARIES
Built atomic design libraries in Figma with auto-layout + variables
Created token-based systems for light/dark mode
Enabled faster developer handoff using Zeplin & Storybook
Scaled systems across mobile, web, and native apps
// DESIGN SYSTEMS & COMPONENT LIBRARIES
Built atomic design libraries in Figma with auto-layout + variables
Created token-based systems for light/dark mode
Enabled faster developer handoff using Zeplin & Storybook
Scaled systems across mobile, web, and native apps
// AI-Integrated Prototyping
Built React-ready components with Bolt.diy
Created Framer prototypes with live data
Linked Figma flows to code with design-tokens for devs
Speed-tested prototypes using AI click-path simulations
// AI-Integrated Prototyping
Built React-ready components with Bolt.diy
Created Framer prototypes with live data
Linked Figma flows to code with design-tokens for devs
Speed-tested prototypes using AI click-path simulations
// Brand & Visual Identity
Designed brand systems from logos to color psychology
Applied behavioral design for higher recall & emotional impact
Built adaptive brand kits for web, mobile, packaging
Integrated storytelling into visual decisions
// Brand & Visual Identity
Designed brand systems from logos to color psychology
Applied behavioral design for higher recall & emotional impact
Built adaptive brand kits for web, mobile, packaging
Integrated storytelling into visual decisions
// End-to-End Product Design
Defined MVP scope from problem framing to delivery
Led workshops to align business, tech, and users
Delivered 0–1 and 1–n products in Edtech, AI Saas, B2B
Combined agile rituals with design sprints for fast iteration
// End-to-End Product Design
Defined MVP scope from problem framing to delivery
Led workshops to align business, tech, and users
Delivered 0–1 and 1–n products in Edtech, AI Saas, B2B
Combined agile rituals with design sprints for fast iteration
// Content-Driven UX
Wrote UX copy with voice assistants in mind
Applied AI (like Writer or GrammarlyGO) for tone calibration
Optimized content for retention and funnel conversions
Partnered with SEO teams to build content-first landing pages
// Content-Driven UX
Wrote UX copy with voice assistants in mind
Applied AI (like Writer or GrammarlyGO) for tone calibration
Optimized content for retention and funnel conversions
Partnered with SEO teams to build content-first landing pages
// Market & Business Research
Ran competitor audits with Perplexity & Similarweb
Benchmarked UX patterns across industries
Built feature-priority matrices based on business goals
Used ChatGPT to simulate different buyer personas' flows
// Market & Business Research
Ran competitor audits with Perplexity & Similarweb
Benchmarked UX patterns across industries
Built feature-priority matrices based on business goals
Used ChatGPT to simulate different buyer personas' flows
// Data-Driven Design Thinking
Setup dashboards to track UX KPIs like drop-offs and NPS
Used AI tools to parse feedback at scale (e.g., GPT-4 log parsing)
Prioritized changes based on cost-impact frameworks
A/B tested micro-interactions and visual hierarchy shifts
// Data-Driven Design Thinking
Setup dashboards to track UX KPIs like drop-offs and NPS
Used AI tools to parse feedback at scale (e.g., GPT-4 log parsing)
Prioritized changes based on cost-impact frameworks
A/B tested micro-interactions and visual hierarchy shifts
From deep UI audits to backend dashboards, I lead tech-aligned design that powers decision-making, not just decoration.
From deep UI audits to backend dashboards, I lead tech-aligned design that powers decision-making, not just decoration.
Full-Time Product Builder
Full-Time Product Builder
Full-Time Product Builder
Experience
Experience
From scrappy MVP launches to AI model fine-tuning — every role shaped my ability to think like a builder, design like a user, and execute like an owner.
From scrappy MVP launches to AI model fine-tuning — every role shaped my ability to think like a builder, design like a user, and execute like an owner.
• Led end-to-end design and no-code development for diverse clients.
• Spearheaded "SMARTKART" e-commerce solution (Shopify website, Flutterflow app for Android/iOS).
• Utilized Selenium, Python, and n8n for automation and data scraping.
• Integrated AI technologies (model training, conversational agents).
• Led end-to-end design and no-code development for diverse clients.
• Spearheaded "SMARTKART" e-commerce solution (Shopify website, Flutterflow app for Android/iOS).
• Utilized Selenium, Python, and n8n for automation and data scraping.
• Integrated AI technologies (model training, conversational agents).
• Launched Strique, an AI powered performance marketing tool, by leading design system creation for consistent brand identity and
streamlined product development.
• Conducted in-depth market, competitor, and user research to inform design and strategy, directly supporting product growth.
• Launched Strique, an AI powered performance marketing tool, by leading design system creation for consistent brand identity and streamlined product development.
• Conducted in-depth market, competitor, and user research to inform design and strategy, directly supporting product growth.
• Led design and evolution of Zuzu's mobile application (CUSTOMER + partner app), boosting user engagement and retention.
• Collaborated with developers to translate designs to code.
• Designed and iterated on Zuzu website versions,and contributed to investment pitches.
• Established and maintained Zuzu's design system, ensuring consistency and cross-functional teamwork.
• Applied quantitative insights to continuously refine product experience and drive user satisfaction.
• Led design and evolution of Zuzu's mobile application (CUSTOMER + partner app), boosting user engagement and retention.
• Collaborated with developers to translate designs to code.
• Designed and iterated on Zuzu website versions,and contributed to investment pitches.
• Established and maintained Zuzu's design system, ensuring consistency and cross-functional teamwork.
• Applied quantitative insights to continuously refine product experience and drive user satisfaction.
If code is poetry, design is music — felt before it’s understood.
If code is poetry, design is music — felt before it’s understood.
If code is poetry, design is music — felt before it’s understood.
Some Kind Words
Some Kind Words
Working with Harsh was an absolute pleasure as he is a very talented product and UI designer and an excellent team player who does more than what any specific role entails. His collaborative nature alongside his creativity and dedication in keeping up with the current design trends amongst other things is what makes him a key asset to any team and easy to work with. At zuzu, He showed that he is a self-starter and collaborated with the tech team directly to ensure that the designs would match up with the product exactly as required. I highly recommend Harsh to any project or organization as he is highly committed to delivering quality work.
Vishnu Tez
///co-founder,CtO,Zuzu Apps
Having worked with Harsh on a collaborative project, I can attest to his exceptional design skills. As a fellow professional, Harsh's work is not only intuitive but also infused with interesting elements at every step.Harsh's creations stand out effortlessly. Each screen he designs is a testament to his creativity and adherence to technical guidelines.
Megha Arora
///Product Designer, Samsung
Working with harsh was a turning point for AthlyTech. We originally envisioned a multi-year dev cycle filled with complex algorithm design, but harsh reimagined everything. he not only gave our AI sports training app a stunning brand and interface — she collapsed our MVP timeline from years to months by embedding Gemini and GPT-powered agents in place of traditional solutions. he brought clarity, speed, and bold creativity to a very technical product.
Aadarsh Singh
///CTO, athlytech Canada
Let'S WORK
Let'S WORK TOGETHER
Let'S WORK
TOGETHER
TOGETHER
When I'm not designing, I enjoy driving, experimenting with plants, and exploring the best sunset locations with my dog.
As a perpetual seeker of new experiences and joys, I discover tranquility in active meditation, offering respite amid life's hustle